It’s all about supporting your own scene and doing things your way! The Killing Floor specializes in skateboards, apparel, videos and magazines. Their mission is to help younger generations embrace the beauty of skating and to come together as a group to build the skating community in the right direction. Though it’s a sport to many, The Killing Floor views skateboarding as a form of art. Their inspiration comes from old blues, jazz, classic rock and the simpler days of old school skateboarding. Whether you are an avid fan of the arts or you simply appreciate tasteful designs on skate products, The Killing Floor is one brand to go for.The Killing Floor is a Pacific Northwest skate company that was founded in 2009. In the many years they have existed in the industry, The Killing Floor has opened up a different area that mainstream brands forgot about - the artistry of the sport in terms of design aesthetic and as a form of self-expression and doing things your own way to create your own scene. These were captivated in the brand's first full-length film "Prism" which showcased some of their team riders as they street skate and perform various tricks. He knew there are skaters like him who are looking for something different and more artsy design prints rather than the usual cartoonish designs and vector-laden artwork on mainstream skateboards.Īside from appearance and appeal, skating is a form of art as it involves self-expression through movement and style. Though he believes, according to one interview, that the younger skaters may not appreciate the design aesthetic of The Killing Floor decks. Sadly, the mainstream has brought everything with it into the limelight, taking away the 'subculture' feel and essence of skateboarding.Īs an artist, John Vitale incorporated both passions into an industry that's saturated with brands, big and small, with similar approaches and core market. As a skater, he grew up understanding that the sport is not just a fun activity, but a form of art in many ways. Skating as a Form of ArtĪs mentioned earlier, the founder is also the creative director of the company. To him, the brand is a conceptualisation of the things which heavily impacted his personal experience of skateboarding, and also a sort of nod to the past with the choice of brand name. Since skateboarding is ever-evolving - from rider-built ramps and skate obstacles to purely street skating due to the lack of parks, to well-built skate parks complete with built-to-skate terrain - John felt that some of the 'soul and blues' of the sport have gone. John Vitale associated the skateboarding experience he's had as something difficult like a 'killing floor', while needing to do such things at the same time. The brand was named after an old blues song by Howlin Wolf. The Killing Floor - From an Old Blues Song The brand is distributed all over the USA by Love Child Inc., and represented by professional team riders including Lance Chapin, Nate Guest, Andrew Gray, Mark Gutterman and Josh Anderson. With heavy influences from jazz, old blues and classic rock music, abstract art and impressionism, The Killing Floor's decks are as good as framed artwork you can hang on your wall. He is also the creative director of the brand, so majority of the artwork are his creations, unless a guest artist is mentioned specifically. The brand was founded in 2009 by John Vitale. They also produce cool snapback caps, t-shirts, jackets and accessories to accompany their core market's repertoire of skate products. They are more refined in terms of how the designs are put together as a sort of concept art, rather than just a design on decks. They are an independent brand known internationally for abstract graphics printed on their skate decks. When you're looking for a more artsy skateboard, one of today's brands that stand out is The Killing Floor. Order here at Yakwax and enjoy our superb FREE UK delivery service! The Killing Floor Skateboards UK Shop If you love skating and have a penchant for artsy skate deck graphics, it's time to get the latest skateboards from The Killing Floor. But if you love art and self-expression, The Killing Floor skate decks are considered forms of creative expression of the artists behind them. They are known for impressive graphic designs influenced mainly by old blues, classic rock and jazz. The Killing Floor is a young skate company hailing from Portland, Oregon.
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